By 2025, Gen Z and Millennials will comprise 70% of the global workforce.
These digital natives rely heavily on technology, with 95% owning smartphones and 86% using social media in their job searches.
Modern job seekers prefer visual content and are increasingly turning to platforms like TikTok for searches, with 40% using TikTok instead of Google.
Nearly half (49%) of job seekers find too many ads online, and many use ad blockers or delete cookies.
In the 2000s, job boards and classified ads were sufficient to attract candidates, but by 2010, the focus shifted to accessing personal data through large CV databases.
With the advent of GDPR in 2016, engagement became more important, and cost-per-click (CPC) advertising gained prominence.
Today’s job seekers control how they are targeted, making engagement, not just visibility, the key metric for talent attraction.
Talent acquisition (TA) strategies now emphasise tracking engagement over mere views or clicks, as candidates demand more relevant and personalised experiences.
Relevance is critical: 91% of individuals are more likely to act on recommendations that are personally relevant.
72% of consumers only engage with personalised content.
Job seekers expect ads to speak directly to them, with targeted and relevant ads leading to higher engagement and conversions.
Achieving relevance at scale requires using data and technology to optimise job ads and channels.
Platforms like Placed use up to 70 different ad variations per job to improve relevance, leading to significant increases in clicks (+149%) and applications (+48%).
Timing also plays a role: turning ads on and off at optimal times can result in 1.7x more applications
.AI and programmatic sourcing are used to automate and optimise ad delivery, ensuring relevance across large volumes of candidates.
Following Brexit, the pandemic and the increasing costs of running your business, attracting quality candidates for your teams has never been more important to sustain profitable growth. But the old strategy of “post and pray” is no longer effective to attract the right applicants for your jobs. Job seekers today have high expectations of instant and personalised recommendations and do not have the time for endless browsing. Through Placed’s industry-specific matching algorithm, we increase candidate engagement 7x and ensure only the right candidates see and apply for your roles.
In order to reach a broader pool of candidates, it is essential to adapt to changing candidate behaviour. By 2025, the global workforce will predominantly consist of Gen Z and Millennials, comprising two-thirds of the workforce. Surprisingly, 83% of this generation shops on social media, and 40% rely on TikTok for their search needs instead of traditional search engines like Google. Job boards and printed ads in magazines are no longer their primary sources for job hunting. Placed understands these shifts and enables you to expand your candidate search by leveraging the channels that these candidates prefer and engage with daily.
To convert candidate interest into actual applications, it is crucial to create an engaging and captivating candidate experience. In today's digital age, where 95% of candidates own smartphones, it is essential to provide a mobile-optimised experience. Additionally, 89% of candidates are more responsive to visual information. Placed offers an intuitive app that empowers employers to construct a compelling candidate journey using content, images, and videos. Showcase your brand values and effectively communicate to candidates why they should choose to apply to your organisation.
Targeting the candidates of tomorrow is increasingly important, as today’s candidates are already gone. But knowing how to reach passive candidates can be a challenge. Our marketing-led approach gives your job ads a social makeover, attracting and engaging hidden talents that may not be ready to apply just yet. We help you maximise your brand awareness across a large network of channels and turn this into future opportunities for applicants.
In a competitive recruitment market, you need to know how to benchmark against others to improve. Accessing this data is often expensive or non-existence. With our reporting dashboard, you don’t only track your own performance but also are able to measure your results against what your competitors achieve.
Watch the video below to learn more about our story
Increase brand awareness by telling your brand story using images, videos & testimonials that showcase your brand
As soon as a job is posted, employers are instantly matched with pre-filtered candidates that are specifically suited for the role
Create an engaging candidate journey enabling you to attract passive and active candidates
Provides transparent pricing that ensures you only pay for relevant applications by automatically screening out unsuitable candidates
Integration with your ATS is easy. No ATS? No problem. Simply use our smart employer portal that helps you manage messages and invite candidates for interviews.
With our reporting dashboard, you can track your performance and budget and access insights through benchmarking data to see how you compare to others.
The UK's only platform that uses a blend of social, programmatic, job boards, and its' own marketplace all combined to maximise reach.
With just a few clicks, drive applications from multiple channels, including job aggregators, social media platforms, Search, Display, and niche websites.
Increase the visibility of your jobs, attracting more potential candidates and enhancing the chances of finding the right person for the job.
We analyse millions of data points collected on the PlacedApp already used by 700k job seekers. By understanding what candidates like and dislike, we unlock the power of creating a super-relevant experience for candidates, meaning targeting only suitable candidates for each and every job.
Gain instant access to real-time performance reports for your campaigns and job postings. From click-through rates to detailed application tracking, we ensure that all key metrics are readily available, putting the insights you need right at your fingertips.
Job views per month
Applications across our network
Brands using our technology